The Ultimate Guide to picking the perfect Wedding Cake Designer
Let’s be honest — choosing a wedding cake designer can feel a little overwhelming at first. There are SO many talented people out there (many of whom I’m lucky enough to call friends, and many who inspire me daily). But taking the time to find the right one for you is so worth it. After all, your cake isn’t just dessert — it’s one of the centrepieces of your big day.
So, how do you narrow it down? Here are a few things I recommend keeping in mind as you search for your perfect cake match:
Check Out Their Work
Start by browsing portfolios — on their website, Instagram, Pinterest… wherever they share their creations. This is the quickest way to get a feel for their style and see if it vibes with what you’re envisioning for your wedding.
And here’s the thing: while there are a lot of incredible designers out there (truly, so many), we’re all a little different. From the way we design, to the flavours we offer, how we run our consultations, and even where we deliver to — no two designers are exactly alike. Look for someone whose work makes you stop scrolling and think, that’s the one.
Consider Experience
Wedding cakes aren’t just about looking good in photos — they need to taste amazing and survive a few hours on display at your reception. An experienced wedding cake designer will know how to create something show-stopping and structurally sound.
Check how long they’ve been in business, what kind of weddings they’ve worked on, and whether they specialize in the type of style you’re after. A seasoned pro will also be able to guide you through the process smoothly and troubleshoot any little hiccups before they even happen.
Read the Reviews
Reviews are gold. Have a peek at what other couples have said about working with them. Were they reliable? Easy to communicate with? Did the cake taste as good as it looked? These little insights can give you a sense of what it might be like to work with them on your day.
And here’s a tip: ask your other wedding vendors too. Planners, photographers, florists — they’ll know who’s consistently great, who’s easy to collaborate with, and who makes cakes you’ll actually want to eat.
Prioritize Good Communication
Wedding planning can get busy, so you’ll want a cake designer who’s organized, clear, and easy to chat with. Notice how they respond to your enquiries — do they make the process clear? Do they explain how to secure your date and what happens next? Good communication makes the whole experience stress-free and fun (as it should be).
Be Upfront About Budget
Cakes come in all shapes, sizes, and price points — and just like venues and florals, every cake designer will have their own pricing structure. Most of us have a minimum order value for weddings, which you’ll usually find listed on their website (if not, it’s totally fine to ask!).
Before you dive too deep into designs and flavours, have a think about what you’re comfortable spending, then be upfront about it with your designer. That way, they can be honest about what’s possible within your budget and suggest options that work — whether that’s adjusting the size, design details, or adding a smaller cutting cake alongside a statement display.
A good cake designer won’t pressure you to overspend. They’ll respect your budget, explain where your money is going, and help you get the best possible design for what you’re investing.
Final Thoughts
At the end of the day, your wedding cake should be a reflection of you. It’s about more than tiers and trends — it’s about creating a moment you’ll remember (and one you’ll be excited to eat!). So take your time, do a little research, trust your gut, and have fun with it.
You’ve got this. And if you need a little help, you know where to find me!
